Launch Funding for Resolute Series Spirits and RESOLUTE Global Initiative™
The following seed round is intended to initiate the launch of this program. The seed round will help to establish market deployment in the United States and other key markets globally. It will provide a platform to announce the initiative and establish a foothold for the branded concept and initiate worldwide awareness for the program.
Seed Round A - Initial Launch Plan
EXECUTIVE BRIEF
RESOLUTE Global Initiative
MISSION STATEMENT: To support Ukraine and to bring the access and resources that i720 programs can deliver as an example of what is possible when we all work together.
VISION STATEMENT: To leverage Resolute Vodka as a catalyst for digital engagement and activation while promoting Ukrainian exports and creating awareness of their geo/political struggles.
Use-of-Proceeds
$4,000,000 Seed Round A raise
- Initial Launch Inventory Acquisition $675,000
- Secondary Acquisition $2,481,500
- Launch Activities Spending $843,500
Inventory Valuations
- $8,033,346 Retail value
- $5,950,641 Wholesale value
Inventory for Seed Round A
- 321,342 Bottles
- 26,788 Cases
Direct Results on Ukraine
- $3,156,500 Supplier gross revenue (Vodka and supply chain)
- $2,197,740 Revenue from U.S. Digital Activation Rev share with retail sales and
- $5,354,240 Combined Impact on Ukraine suppliers and foundations
- Plus global awareness and support for Ukraine
- Plus global deployment of Ukrainian products/exports
- Plus digital platform for long-tail development and deployment
Direct Results on i720 Global
- Launch of RESOLUTE Global Initiative
- Launch of organization
- Implementation of Launch Plan
- $4.2 MM in gross revenues
(Est. impact on valuation range $42-$126MM) - Deployment and positioned for expansion and growth
Innovative Vodka Product Plus Digital Portal
- Full digital expanded experience
- Interactive digital content of all forms
- New and engaging forms and stories
- Unique and high-valued content
- Designed to be informative and inspiring
- Always evolving
5 YR Macro Forecast (i720 Global and All Stakeholders)
RESOLUTE Global Initiative™ - RESOLUTE Spirits Series Business Plan
Private Sector Initiative to Support Ukraine
- Opening new opportunities for US/Ukrainian partnerships
- Dual trade development – drives trade exports
- Global sales of Ukrainian products
- Ecconomic development accelerator
Ecconomic Development Bridge – New Market Growth
- Ukrainian product exports – global sales opportunity
- US Imports and distribution – new market expansion
- Promotional Platform for Ukraine
- Significant market opportunity for i720 Global
Innovative and Bold Concept – The Hook
- High Quality Spirits Product – Vodka
- RESOLUTE Series™ a Tribute to Ukraine’s Spirit
- Innovative Packaging
- Integrated exclusive digital extended experiences
- Collectable and exclusive added value elements
- % of every bottle sold goes back to Ukraine Foundations
- % of all digital activation goes back to Ukraine Foundations
- Keeps Ukraine stories top of mind and inspiring
- Creates ongoing revenue and humanitarian flow
High Profile Campaign with Humanitarian Purpose
- The high profile concept and integrated digital program will increase value for consumers
- Campaign aligns with global daily news cycle
- Positive and Inspirational tone
- Campaign aligns with consumer sentiment regarding Ukraine and disdain for Russia
- Publicity and promotional exposure will build significant awareness for product launch
- The Digital platform turns consumers into active users and adding value and more humanitarian funding for Ukraine
Market Size and Focus
- High profile product category $1.5 USD trillion Spirits sector
- Creates market disruption, now and into the future, for incumbent Russian vodka brands
- Builds positioning for Ukrainian spirits
- Feeds consumer and trade appetite in supporting Ukraine
Global Spirits Market: $1.5 Trillion USD
Strategic Plan
- High quality vodka – Premium and Ultra Premium
- New & exclusive launch of a Ukrainian brand
- Innovative packaging with exclusive digital activation
- Celebrity hosted digital stories and interactive content
- Highly promotable and sticky charitable program supporting Ukraine
Team – Partners – Advisors
- Our team is made of global partners including members from Ukraine and United States
- Senior level experience with all aspects related to the implementation of this plan and business
- We have active relationships in all key sectors required to implement and scale this business plan and program elements
- Our affiliates, partners and advisors provide additional global reach and expertise
Projections
Proforma & Channel Models
- 5 Yr Proforma Plan – US Only
- 5 Yr Channel Forecast and roll out plan
- 5 Yr Cap Rate Valuations
Key Launch Elements
- Pilot Program – Presidential Series launch – 4th Quarter
- Public Relationships – Launch the Concept and Brand Story
- Celebrity Integration into campaign and content
- On-Line Launch (Pre-Order and Order)
- Media Blitz, Events, Influencer and celebrity endorsements
- US Launch in Key Markets – High Profile Locations
- US Expanded role out in 7- Channels
Economic Impact for Ukraine
- Job creation
- Manufacturing
- Humanitarian Donations
- GDP Growth
Ukraine Only Economic Impact Model - 5YR
Ukraine Only Economic Impact Model
- Impact from Ukrainian Vodka Export Sales: $1,999,642,212
- Impact from % participation from Global Sales and Digital Charitable Activation: $1,411,781,424
- Total Combined Economic Impact on Ukraine: $3,378,423,636
For more information use the forms in this section.
To submit a signed NDA/NCV Agreement click on the link below for a pdf version and complete, sign and submit to our team.