Planning Library
Initial Launch Plan 2024-2025
Marketing & Launch Plan
Our marketing concept is to offer links only available to Resolute™ consumers to celebrity-narrated stories and digital content that will highlight the heroes of Ukraine – from dedicated soldiers to the grandmother who kept her farm afloat throughout the invasion, to the teachers who kept learning alive amid life-threatening circumstances. These proprietary offerings from our Resolute™ Vodka concept create an exciting opportunity for a long-term, competitive advantage over other exported brands.
Marketing will focus on:
- High Quality Product
- Thematic support of Ukraine
- Giving Back to Ukraine
- Digital Package of unique content extending value
Initial Marketing Launch Sequence:
- Historic program announcement – 4th Quarter 2024 – Kyiv Ukraine
- Presidential Series – VIP gift series – world & corporate leaders – 1st Quarter 2025
- On-Line Sales pre-orders 4th Quarter 2024
- NFT Auction Opening – Jan-Feb 2025
- Selected launch partners – high profile channel deployments
- Supporting launch events – Kyiv, NYC, NY, Las Vegas, London, others TBD
- Press Tour Launch 1st – 2nd Quarter 2025
- Celebrity alignments and digital platform launch – Dec 2024 (Development Starts)
- US Product Launch 1st – 2nd Quarters 2025 – NYC, LA, Chicago, Las Vegas, London, Paris, extended list TBD
- Targeted roll-out in US and Europe in 7 key channels in major markets
- Online
- On-Premise
- Hospitality
- Retail
- Digital – NFT – Web 3.0
- Events
- Affiliate Craft Distilleries
All marketing, publicity, promotional support will leverage the unique partnerships and resources to drive awareness and deployment of our unified efforts to support Ukraine and to drive deployment and sales of Ukrainian spirits in allied markets. The sequence is designed to build awareness and drives sales in general terms and deployment in key market channels worldwide.
RESOLUTE VODKA’s branding focuses on the digital experience and NFT offering, which differentiates it from competitors. The brand highlights Ukrainian heroism and patriotism through exclusive stories related to Ukraine’s heroes, warriors, and civilians. The digital links on the bottles and packaging serve to emphasize the uniqueness and exclusivity of the brand.
PREORDER launch opening soon
- Preorder campaign to begin online 2024
- Event promotional support
- Influencer affiliate promotional program
- Strategic partnership promotions
- Commercial Preorder Portal
- Consumer Preorder Portal
5YR Plan Forecast
Long-Term Economic Impact on Ukraine (At-a-Glance)
- Long-Term Economic Impact on Ukraine ONLY stemming from 5YR Plan
- Direct (Suppliers)
- Indirect (Jobs and Income generated – in related sectors)
- Induced (Increased consumer spending from higher employment)
- $1,966,642,212 – Economic Impact related export sales of finished product
- $1,411,781,424 – Economic Impact related export % Participation in US Sales and Digital campaign
- $3,378,423,646 – Combined total Economic Impact on Ukraine over 5 Years based on plan estimates
Global Spirits and Vodka Represent an Immediate and Scalable Opportunity
The global alcoholic beverages market size was valued at USD 1.5 trillion
Spirits and Vodka Trends and Market Analysis
- In 2021 the global alcoholic beverages market size the global alcoholic beverages market size was valued at USD $1.5 Trillion.
- It is expected to grow at a CAGR of 4.6% from 2021 to 2028
- Market Share: Vodka accounts for approximately 30-35% of total spirits sales in the U.S. (Source: Statista)
- The spirits segment has witnessed steady growth, driven by the increasing popularity of cocktails and premiumization trends
- E-commerce and Direct-to-Consumer: In 2020, online alcohol sales in the U.S. increased by 80%, with online spirits sales growing by 147% (Source: NielsenIQ).
- Average On-Premises Consumption: A small bar or restaurant might sell around 100-200 liters of spirits per month, while a larger or more popular venue could sell upwards of 1,000 liters or more. With vodka accounting for 30-35% of total spirits sales, that equates to roughly 30-70 liters of vodka for a small venue and 300-350 liters for a larger venue per month.
- Pricing Strategy: Vodka pricing can vary significantly depending on the brand positioning and target market segment. In the U.S., mainstream vodka brands typically range from $10-$25 per 750ml bottle, while premium and super-premium vodka brands can range from $30-$100 or more per 750ml bottle (Source: Statista).
- Launch Budget: The cost of launching a vodka brand can vary widely based on factors such as production scale, marketing strategy, and distribution channels. Some industry estimates suggest that launching a small-scale vodka brand can require an initial investment of $100,000 to $500,000, while larger-scale launches can require investments of $1 million or more (Source: BevRoute).
Brand Positioning, Product Market Reviews, Deployment Plans
We are targeting a market launch in 2024, with a sequenced and targeted role out. The following represents sections of our plan. We invite strategic investors that share our passion for supporting Ukraine and have an interest in a dual purposed effort to build a significant business, while delivering significant impact for Ukraine’s people, Ukraine’s Spirits Industry and the economy of Ukraine.
The following points warrant consideration when reviewing this investment opportunity:
- Unique and ground-breaking product and marketing plan
- Significant global support for Ukraine
- New, exclusive digital experience and NFT Deployment
- Subscription options for donations – Help for the Heroes
- Identified high quality Vodka supply, supplier and distribution
- Substantial market opportunity
Initial Deployment Launch Sequence - Portfolio Platforming
There will be 4 Initial Series, rolled out in various select launches and market/target specific deployments throughout the 7 distribution channels.
- Presidential Series – Ultra Premium RESOLUTE Vodka™ Brand – Promotional Launch – Target Price MSRP Value $111.00 – $150.00 – per 750ML bottle and includes an extensive digital experience and NFT offering unlocked through unique codes on each bottle.
- Elite Series – Ultra Premium Vodka RESOLUTE Vodka™ Brand – Exclusive On-Premises Launch Target Price MSRP Value $111.00 – $150.00 – per 750ML bottle and includes an extensive digital experience and NFT offering unlocked through unique codes on each bottle.
- Tribute Series – Premium TRIBUTE Vodka™ On-Line Target Price MSRP Value $31.00 – $49.00 – per 750ML bottle and includes an extensive digital experience and NFT offering unlocked through unique codes on each bottle.
- Allied Series – Premium TRIBUTE Vodka™ & HEROS Vodka™ Independent US Distillers – Affiliate Launch – Target Price MSRP Value $31-49 – per 750ML bottle and includes an extensive digital experience and NFT offering unlocked through unique codes on each bottle.
Channel Deployment Plan (General Target Segments) US Market Priority
We have selected 7-channels for targeted and sequenced roll-out:
- On-Line
- On-Premise
- Hospitality
- Retail
- NFT – Auctions – Special Series Offers
- Events
- Affiliate Independent Distilleries
7 Deployment Channels
Channel Initial Model Build-Up
The following represent the Channel Deployment build up, modeling assumptions into Number of Units and Number of Location, for each channel planned for deployment. These factors increase over the 5 years forecasted. The summaries by channel are also depicted below. We have plotted a very modest deployment expectation. We will amend upward as we gain more market input and make final decisions with distribution partners. When compared to market trends and competitive volumes these assumptions are well below the total market opportunity, but are a good place to start for our planning process.
Both of these models are available in detail below in the “5 YR PROFORMA – Volume Estimates”.
Forecasted Plan for Year 1
- Transaction flow and Year 1 unit volume and Year 1 Sales
- See 7- Channel Models for reference to deployment and unit sales forecasts.
- See 5YR Proforma for internal additional detail
Market Analysis - Competitor Trends - (Volumes - Pricing - Valuations)
Preliminary Product Plan
Our initial plans include: 3 Vodka Product Sizes, 2 Quality Levels a 3rd Affiliates Craft Series will be added in the US:
- 750ml (General Deployment)
- 1.0L (On-Premises, Hospitality, Events)
- 1.75L (Retail)
- Premium (General Market deployment all channels)
- Ultra Premium (On-Premise, Hospitality, Speciality Events, Speciality Retail)
Planning Model Extrapolations & Impact Forecasts
The following represents our summary of impact over a 5 YR extrapolation. Additional documents are available to fully explore the plan that creates the outcomes forecasted here. The work product is available for immediate review and discussion.
Summary - Gross Impact Overview
Revenue Forecast – 2024-2029 Channel Plan
(5 Year Outlook) ACTIVE PLANNING MODEL
Channel Plan – 7 Channels
- See 5YR Proforma – Volume Estimates – Model Below
- See Macro Impact Summary – 5 YR Model (Click the Botton)
5YR PROGRAM Deployment Planning Forecast
5YR PROGRAM GROSS IMPACT
These are confidential documents, and considered internal planning and policy tools. They require substantial discussion to understand the policy and assumptions used to plan the launch of the Products, Digital Platforms, Commercial Business, Non Profit Foundation and their structures, roles, interactions. We have utilized industry standards to create these work-flows and forecasts. We will utilize these tools to manage through positioning and negotiations with suppliers and partners and amend throughout the initial phases of the business launch. TO GAIN FULL ACCESS TO THESE MATERIALS FOR REVIEW – WE REQUIRE AN NDA/NCV AGREEMENT as well as other qualifications related to partner participation and levels of interest critical to share these materials fully. Please contact our team for additional access and to process NDA/NCV as well as other documents related to disclosures. PLEASE CONSIDER ALL OF THESE MATERIALS STRICTLY CONFIDENTIAL AND COPYRIGHTED.
Single Bottle Outlook - From Master Model
Model Applied to a Single Bottle - 750ml
| Consumer Price: | $31.25 |
|---|---|
| Foundation - Applied: | $6.25 |
| Retail Gross Revenue: | $25.00 |
| Retail WholeSale: | $18.52 |
| Retail Profit: | $6.48 |
| Distributor Gross Revenue: | $18.52 |
| Distributor Wholesale: | $14.03 |
| Distributor Profit: | $4.49 |
| Importer Gross Revenue: | $13.15 |
| Importer Wholesale: | $9.53 |
| Importer Profit: | $3.62 |
| Supplier Gross Revenue: | $6.11 |
| Supplier Profit | $1.83 |
Supply Chain - (Ukraine, US, Europe, Other)
2.0 MM-4.0 MM units per month capacity with existing processing capacities
Additional & Redundancy capacities are available and secured for development and implementation
Manufacturing Partners – Ready to Produce and Export
i720 Global’s manufacturing partners include several prominent award winning spirits suppliers from Ukraine.
Our Ukrainian sourcing will extend to several high quality suppliers and to offer unique spirits products and consistent supply chain for deployment of this TRIBUTE Series in supportive regions around the world, now and into the foreseeable future.
Building a new class of spirits for the world to enjoy.
ACTIVE Planning Model Extrapolations & Impact Forecasts
Active working models with channel volume estimates, transition slows for all parties and all taxes, fees, duties, etc. provided in detailed proformas, available under NDA/NCV. There are active models using industry standard modeling consistent with a spirits business with deployment from Ukraine to the United States in 2024. Detail available in materials provide by links below.
This model is the baseline product and digital activation model. A foundation model used to extrapolate outcomes at scale. Essential for understanding: All Costs, mark-ups, taxes, duties, etc. Conversion and Impact from consumer activation and conversion. This is bottle level model and considers analogue and digital aspects of our product launch.
This model summaries a 5YR Proforma, including a 5 year build up of units sales through each of the 7 channels contemplated in our launch plans. Using macro concepts for; Contract Services, Costs, and Industry Standards for allocations in the plan. This model is a tool for management, estimating and policies. Channel estimates are forecasted in this model and can be tested for various outcomes in this model.
This model summarizes estimated impact for; i720 Global as the “Importer”, RESOLUTE GLOBAL INITITIVE™ foundation contributions to Ukraine. The Impact as a result of the channel and resulting sales forecasts generate outcomes for commercial and foundation participants through the entire product and consumer activation journey. It is the entire expectation for impact on all transactions events in the program over the 5YR initial forecasts. It does not include macro economic impact multipliers on Ukraine’s; Spirts, industry, agriculture, public sector and jobs creation multipliers. These elements are being reviewed and will be published in out Governmental Development presentation.
This model is the trade model expanded to look at transaction flow through all parties and through engagement and activation by consumers. It reviews all steps of transactions including consumer activation of digital program elements. This model will be modified and evolve with program data.
This is an internal active work in progress tactical plan and includes 12 months of preliminary program development all ready completed. It will need to be amended and updated as team members join the program. It is a historical review as well.
This is a planning document used to review impact and expectations against the 5YR Proforma and allocations and impact on LLC members, vested partner members, new potential members and team members we are securing prior to launch. These are internal numbers for discussion purposes only.